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Myth:

If I know my family's health history, I don't need a genetic test.

Truth:

Family history is only one part of your health future. For example, most cases of breast cancer are found in women who have no family history.

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Nathan Estruth

Nathan has 19+ years of experience with Procter & Gamble and is currently the Vice-President and General Manager of P&G FutureWorks, the business unit that works across many of P&G’s businesses to develop and incubate new corporate growth ventures. Nathan is on the forefront of business model innovation and entrepreneurial culture at P&G, having developed and led a corporate services strategy, the Swiss Precision Diagnostics global JV with Inverness Medical, the equity partnership and eventual acquisition of MDVIP for wellness-oriented healthcare, the Mr. Clean Car Wash and Tide Dry Cleaning franchise start-ups, partnerships with Navigenics and HealthPoint Services, and several other new business models. Nathan has previously worked in P&G’s Food & Beverage, Beauty Care, Wal-Mart customer team, and China operations on Brands such as Pringles, Olay, Safeguard, Folgers, Tide, and Pantene. 

Nathan facilitates P&G’s Corporate Innovation Fund Board, composed of P&G’s CEO, CTO, CFO, and CMO.  Nathan also is a member of P&G’s Global Business Leadership Council, P&G’s Global Technology Council, and the Center for Corporate Innovation’s CTO Innovation Forum. Nathan has taught/spoken at Wharton’s Executive Leadership Program, Harvard Business School’s Entrepreneurship conference, Tsinghua University, the Online to Profit conference, the Center for Corporate Innovation CEO Forum, and gave a keynote at the 2010 World Health Care Congress. Nathan has served on the Board of Directors of the Songbird Company (medical device); remains on the Board of MDVIP, a wellness-focused healthcare services company that is changing the face of primary care; he serves as executive Board member of Agile Pursuits Franchising, Inc., P&G’s Franchised Services subsidiary; and Nathan also serves as an Observer on the Board of Directors of Navigenics, the leading provider of personalized genetic analysis.